RECORDED BHN WEBINAR
How to Add Value to Your Presentations and Even Make Money When Speaking for Free
Original Presentation October 15, 2019
Earn 1.5 CPEU Credits
Webinar Presented by: Jessica A. Setnick, MS, RDN, LD, CEDRD-S
Synopsis: Our training doesn’t prepare us to directly ask for money for services, so dietitians and dietetic technicians who present educational programs may struggle to price our services appropriately. In this webinar, BHN past-chair Jessica Setnick will share strategies she’s developed over 21 years as a dietitian speaker for pricing and adding value when pitching yourself for a speaking engagement. She’ll also cover how you can make a free presentation pay off with additional options for making money.
- Postpone fee negotiation until the right time in the pitching process.
- Describe value-added services that don’t add to the cost of a presentation.
- Consider options for making money from a free presentation.
1.5 CPEU credit pending approval by the Academy of Nutrition and Dietetics
CPE level: 1
3.3.4 Engages in active discussions with others to establish a method to best meet and serve the needs of the customer and the population.
4.1.5 Recognizes situations where services provided to a customer should be adjusted, limited, modified or discontinued.
9.6.3 Determines the customer’s expectations and aspirations and manages situations wherein these expectations cannot be met.
11.3.6 Demonstrates advanced communication, negotiation and leadership skills and flexibility with customers, team and others.
Learning Needs Codes:
1130 Verbal communication skills, presentations
6060 Learning needs assessment, learning plan development, evaluation
Speaker Biography: Jessica A. Setnick, MS, RDN, LD, CEDRD-S
Jessica Setnick rose to the top of the speaker list in the eating disorder treatment field thanks to her unique viewpoint, her skill at communicating challenging topics and her ability to connect with audiences large and small. But none of that helped her make a living until she learned to price, value and negotiate for herself. Jessica put 21 years of speaking experience into A Dietitian’s Guide to Professional Speaking and is now branching out into speaker coaching for dietitians. She currently works from home in Dallas, Texas, where she supervises dietitians working on their CEDRD credential and consults by phone on challenging cases.
CPEU documentation and the webinar recording are available to non-members for a $25.00 fee. Members who do not pre-register for the live event may purchase the recording and CPEU documentation for on-demand viewing at a reduced member only price of $10.